Tips on Building Beauty Confidence in Children

Guide your daughters through the changes of adolescence with the confidence to find their own sense of beauty.

mom smiling at daughter

Venus has partnered with parenting expert Alyson Schafer to help parents guide their daughters through navigating beauty norms and skin confidence.

Adolescence is a time of tremendous change and challenges for our daughters. The onset of puberty creates many changes to a girl’s body, including the development of leg hair, armpit hair, stretch marks and more.

This is also a time when peer relationships become increasingly important. Often, teens stop seeking support from their parents, fearing they may be too critical or out of touch with their issues, while preferring help from friends instead. Unfortunately, this can sometimes lead to negative influences, often stemming from peer pressure to conform to a beauty ideal, or to prevent teasing or bullying over one’s appearance.

Photo of parenting expert, Alyson Schafer

Alyson Schafer, parenting expert

With social media, the peer pool is not only expanded, but there is also a growing culture of sharing curated, perfect lives (with lots of filters) that inform our daughters about what it means to be beautiful and attractive—these beauty ideals are often narrow & unachievable.

Girls have to find a balance between conforming to the norms of their peers in order to feel a sense of belonging, while also finding their authentic selves.

Tips for Parents

Parents should help their daughters navigate these challenging times, so they are able to develop a positive relationship with their body and skin.

Maintaining A Strong Bond

When a parent and daughter have a close and healthy relationship, daughters are more likely to seek out their mom for support and openly discuss how they are feeling about their changing bodies. This gives parents the chance to offer advice about how to feel confident and happy in our own skin.

Defining Beauty

A parent should discuss that the definition of beauty is fluid—beauty ideals are always changing across cultures and generations. For instance, full eyebrows are on-trend now, but thinner eyebrows may be more desirable in the future. Therefore, our daughters should not feel any one standard of beauty is the “norm”.

Guiding Self-Worth

A parent should emphasize that our appearance is only one small part of how we value ourselves and others. Our self-worth is comprised of many aspects, and we should focus on the importance of other characteristics such as being kind, honest, open-minded, independent, ambitious, etc.


Parents are also role models to their children and unwittingly shape their daughters’ attitudes through their actions & behaviours. Thus, it is important that you pay close attention to how you project your own relationship to your looks—do you have the right relationship with your body and beauty?

Normalizing Dissatisfaction

It is important to normalize some amount of dissatisfaction with our looks and that our physical appearance is one component of how we can be creative in expressing our individuality. However, parents should help their daughters understand that this dissatisfaction should not get in the way of their happiness or hurt their self-confidence.

Gillette Venus Shaking Kit package sitting on sink

Gillette Venus Comfortglide plus Olay Coconut Razor

To Shave or Not

Once a parent has discussed beauty ideals with their daughters, and encouraged them to make independent choices governed by their own decisions (not societal or peer expectations), then your daughter is ready to make an informed decision about whether or not she wants to shave.

If the decision is “Yes!”, parents should continue the conversation about how best to shave. A parent can play a critical role in educating their daughters on how to shave to avoid cuts, ingrown hairs, rashes, and more.

Look for a brand that offers great products for your daughter’s first shave and is committed to inclusive representation of women.
Venus offers tips on how to approach a first shave and is also committed to celebrating all skin, on all body parts, of all women.
Venus has many shaving tips and product recommendations for parents and daughter to look at together on

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